MTM Visionaries
Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
Enjoy the show, and don't forget to leave us a rating or review!
MTM Visionaries
The Next Evolution of Creators and Collabs Forum | SPECIAL EDITION
Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.
Join us as we sit down with four seasoned marketing veterans who share their expertise:
- Ilona Aman, CMO at Fabletics.
- Jabari Hearn, Managing Partner at AKQA.
- Noora Raj Brown, EVP Brand at goop.
- Michelle Crossan-Matos, CMO at Ulta Beauty.
Together, they unravel the complexities of the evolving creator economy and explore how brands can establish authentic connections with creators. They also introduce the innovative "Above the Ground, On the Ground, and Underground" framework, providing a fresh perspective on creator marketing.
If you're curious about the future of marketing and the power of authentic creator partnerships, this episode is a must-listen.
Subscribe to the MTM Visionaries podcast to stay informed about the latest insights and trends in the world of marketing.
FOLLOW US!