MTM Visionaries
Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
Enjoy the show, and don't forget to leave us a rating or review!
MTM Visionaries
The Female Quotient and We Are All Human Founders on The Future of Women Leaders
Gender inequality and the widening pay gap are not due to a lack of awareness; hundreds of global leaders have redundantly vocalized the worldwide disparity of women. The problem lies in inaction and uncertainty of where to begin. Shelley Zalis, Founder and CEO of The Female Quotient, and Claudia Romo Edelman, Founder of We Are All Human, have committed their life’s work to closing the gap and helping all women rightfully climb to the top of the workplace. They believe when you empower women, you empower the world. This is one conversation you don't want to miss!
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
1
00:00:08.730 --> 00:00:16.230
Nadine Dietz: Hello everyone, welcome to visionaries today, it looks like folks are still logging on so we're just going to give it a minute.
2
00:00:17.039 --> 00:00:27.780
Nadine Dietz: While we are waiting for everybody to join just wanted to thank you for making the time to join us, today this is going to be a very important conversation with two.
3
00:00:28.200 --> 00:00:38.070
Nadine Dietz: amazing ladies who have spent so much time and energy trying to support women everywhere, I couldn't be more thrilled that they are joining us today.
4
00:00:39.390 --> 00:00:48.690
Nadine Dietz: we've had some interesting times and we've taken a couple steps backwards and hopefully have we could start taking the right steps forward.
5
00:00:49.500 --> 00:00:56.280
Nadine Dietz: So we have a lot to share with you in just a short 30 minutes we're going to do our best to get through all of it.
6
00:00:56.880 --> 00:01:07.320
Nadine Dietz: We will be taking questions along the way, so there is a Q amp a button on the bottom of your zoom screen if you'd like to send us a question through there, please do where you can chat to us directly.
7
00:01:08.790 --> 00:01:18.120
Nadine Dietz: We will, at the end of the session have just a couple questions for you, so as you log off a zoom just a couple questions on what you thought of today's episode.
8
00:01:19.050 --> 00:01:28.560
Nadine Dietz: So one last comment before we get started, I wanted to thank our partner, the Wall Street Journal and our parent company 24 seven for helping us to make this new show reality.
9
00:01:29.010 --> 00:01:39.510
Nadine Dietz: For those of you who don't know 24 seven all marketers that matter markers that matter is a community of marketers who come together to support one another sharing best practices and great tips like we'll do here today.
10
00:01:40.200 --> 00:01:48.990
Nadine Dietz: 24 seven is a talent company who helps build out great teams with marketers and creatives so with that i'd like to invite shelley and Claudia to join me here.
11
00:01:53.730 --> 00:01:55.440
Nadine Dietz: Claudia hello, how are you.
12
00:01:55.860 --> 00:02:00.060
Claudia Romo Edelman: i'm great Thank you so much for the invitation i'm excited to be able to join us.
13
00:02:00.570 --> 00:02:02.850
Nadine Dietz: Thank you so much shelly Hello welcome.
14
00:02:03.540 --> 00:02:07.590
Shelley Zalis: so excited to be here with you and a Dean, and always with Claudia as well.
15
00:02:08.190 --> 00:02:16.950
Nadine Dietz: Yes, oh my gosh we have done so many things together, ladies so delighted to have you here and can't wait to hear your great advice.
16
00:02:17.760 --> 00:02:31.290
Nadine Dietz: As i'm sure everybody who's dialed in is looking forward to as well, so let's start with some introductions shelly let's start with you, you are the CEO of the female quotient but tell us a little bit about your background and then what you're focused on today.
17
00:02:32.250 --> 00:02:42.690
Shelley Zalis: Well, I come from a deep rooted background in market research so well known as a chief troublemaker breaking all the rules that make no sense and creating the new ones.
18
00:02:43.230 --> 00:02:50.280
Shelley Zalis: And I pioneered online research so when you've taken those surveys on the Internet sorry not sorry i'm the mother of that invention.
19
00:02:50.700 --> 00:02:56.790
Shelley Zalis: I was an only in lonely I was the only female CEO top 25 in market research my entire career.
20
00:02:57.420 --> 00:03:02.760
Shelley Zalis: So I know what it's like to be a woman in business sitting at a table with lots of men.
21
00:03:03.240 --> 00:03:12.300
Shelley Zalis: And decided a few years ago it was time to give back with generosity, but I wish I had rising the ranks, and so I started the female quotient about eight years ago.
22
00:03:12.720 --> 00:03:20.010
Shelley Zalis: and very excited to now be in a place where it's time to change the equation and close the gender gaps and that's what i'm doing today.
23
00:03:20.430 --> 00:03:24.450
Nadine Dietz: Yes, you are, thank you for all your efforts we're going to talk a lot more about that in just a moment.
24
00:03:25.140 --> 00:03:35.340
Nadine Dietz: Claudia how about you, you are the founder of we are all humans that you spent a long time, with the United Nations tell us a little bit about your background and what you're focused on today.
25
00:03:36.690 --> 00:03:42.000
Claudia Romo Edelman: Thank you, and again very excited i'm a market there and abroad, build their specialized in social process.
26
00:03:42.810 --> 00:03:52.590
Claudia Romo Edelman: My by real career husband and global organization, so creating campaigns that matter and change the world, I had the opportunity to actually be working for 25 years.
27
00:03:53.040 --> 00:04:04.410
Claudia Romo Edelman: For, as you mentioned, the United Nations and a number of their sister organizations and agencies of the United Nations like UNICEF for the UN Refugee Agency, the Global Fund to Fight AIDS, Tuberculosis and Malaria.
28
00:04:05.340 --> 00:04:11.640
Claudia Romo Edelman: The World Economic Forum, where I felt the transformation of the forum between being a B to B to B to C.
29
00:04:12.270 --> 00:04:21.570
Claudia Romo Edelman: organization reaching out consumers and understanding the need for dialogue and and as such was really privileged to be able to launch major.
30
00:04:22.110 --> 00:04:37.440
Claudia Romo Edelman: frameworks global framework search or campaigns such as product red working as a product consumer arm of the Global Fund to Fight AIDS, Tuberculosis and Malaria, or the sustainable development goals for the global goals as a master plan for the people on the planet.
31
00:04:38.490 --> 00:04:43.860
Claudia Romo Edelman: Eight years ago I moved to America, and that was the first ever time that I learned that I was a Hispanic so things that.
32
00:04:44.250 --> 00:04:55.380
Claudia Romo Edelman: i've been actually understanding how important it is to apply marketing and branding to really rethink of what Latinos are and the contributions of Hispanics I created world human as a way to advance.
33
00:04:55.830 --> 00:05:04.350
Claudia Romo Edelman: Diversity and inclusion and remind people of that that we're all human and to shine a light in the progress of Hispanics Hispanics bring to the country.
34
00:05:05.190 --> 00:05:16.830
Nadine Dietz: amazing, thank you for that as well and we're going to we're going to dive in even deeper into what you're doing there, but before we do that I wanted to help connect a few dots so as we think about.
35
00:05:17.880 --> 00:05:24.180
Nadine Dietz: The United Nations and the sustainable development goals the St geez gender equality is number five.
36
00:05:24.720 --> 00:05:35.910
Nadine Dietz: But it's actually interrelated every stg is reliant on equality and equity Can you help us think through that a little bit well, what is your perspective, having spent so much time working on the STDs.
37
00:05:36.750 --> 00:05:49.020
Claudia Romo Edelman: Look at me like I think that we're lucky to be witness of one of the most historic frameworks that the globe has come together to do, which is the Sustainable Development Goals it's 193 countries.
38
00:05:49.380 --> 00:05:53.700
Claudia Romo Edelman: That agreed on the master plan for the future of the people on the planet and.
39
00:05:54.570 --> 00:06:05.910
Claudia Romo Edelman: 17 goals 169 indicators, all of them really interconnected and and being universal but, at the end of the day when you start looking at what is pro if this would be a body.
40
00:06:06.720 --> 00:06:09.510
Claudia Romo Edelman: Really, there are a couple of things that make the body work.
41
00:06:09.810 --> 00:06:20.700
Claudia Romo Edelman: and gender and diversity and inclusion at the end of the day, are horizontal so you can be talking about climate, you can be talking about education, you can be talking about decent work, you can be talking about anything.
42
00:06:20.940 --> 00:06:28.530
Claudia Romo Edelman: and gender is at the Center so if we will be a body gender will get a heart and, at the end of the day, without advancing real.
43
00:06:28.950 --> 00:06:34.470
Claudia Romo Edelman: Progress on goal number five which is really about like it okay gender equality.
44
00:06:34.920 --> 00:06:44.190
Claudia Romo Edelman: is going to be very, very hard to reach them by your sustainable development goals so i'm really delighted to see that from 2015 that we launched the as the GS.
45
00:06:44.430 --> 00:06:52.770
Claudia Romo Edelman: Gender has been with climate change, one of the forefront fights that has you know, like this again so much attention, and I will I have.
46
00:06:53.130 --> 00:07:03.420
Claudia Romo Edelman: An optimist and I want to be listed person, overall, because I think it is possible, think that while getting attention, we have to get things done by far more so that's why i'm really.
47
00:07:04.080 --> 00:07:17.460
Claudia Romo Edelman: Like a total fan of the work of shelley and bringing so many champions together so that we can do like get the job get advancing on the sustainable development goals by advancing women empowering women and advancing gender.
48
00:07:17.940 --> 00:07:24.240
Nadine Dietz: amazing, thank you for that and shelley I feel like stg number five needs to have a dash called shelley.
49
00:07:24.600 --> 00:07:35.490
Nadine Dietz: next to it, because you have done so much for gender equality, including launching see her with guilt deferred and patty car now see her is an amazing.
50
00:07:36.000 --> 00:07:40.530
Nadine Dietz: Effort you've done so many other things, but I would like to talk about car a little bit because it's so important.
51
00:07:40.890 --> 00:07:49.020
Nadine Dietz: As helps us really understand the portrayal of women in media what's working and what's not do you want to tell us a little bit about that in the gym score that you created yeah.
52
00:07:49.050 --> 00:07:55.560
Shelley Zalis: Thank you, and I just want to give a big shout out to Claudia too, because you know see her as if you could see her you can be her and.
53
00:07:55.770 --> 00:08:07.410
Shelley Zalis: You know it's all about the accurate realistic portrayal of girls and women in media and entertainment, but I want to go back to the STDs and global Goal five because when you think about the 17 global goals.
54
00:08:07.800 --> 00:08:17.730
Shelley Zalis: And five five is a reflection of all the global goals and when you think about women and the importance of women everything we do.
55
00:08:18.540 --> 00:08:28.170
Shelley Zalis: Go global five is going to be everything about all the other global goals, women are at the heart of everything we do, and you even think about the workplace.
56
00:08:28.620 --> 00:08:37.980
Shelley Zalis: And you look at leadership and the importance of leadership I don't care if you're a man or a woman, but it's about that emotional collaborative energy of leaders.
57
00:08:38.730 --> 00:08:44.460
Shelley Zalis: Women in general are the ones that are doing that invisible work that we need to make more visible.
58
00:08:44.940 --> 00:08:55.590
Shelley Zalis: And women leaders are the ones that are raising their hands to support their teams and it's that support work that goes so unrecognized that I just want to make.
59
00:08:56.100 --> 00:09:07.800
Shelley Zalis: visible and call out because they're the ones that are taking the time and the effort to support their teams, especially during the pandemic and when teams need that embrace and that love.
60
00:09:08.280 --> 00:09:22.110
Shelley Zalis: And nobody ever calls out all that invisible time that that that leaders in general and it's it's usually the women that are putting that extra time into taking care of their teams, how are you.
61
00:09:22.620 --> 00:09:26.010
Shelley Zalis: And that that that that time that nobody recognizes.
62
00:09:26.340 --> 00:09:38.490
Shelley Zalis: And and calls out and it's the same as child care that invisible work that we've roski just did Fair Play invisible that we need to make visible to same thing with the global goals and the ies geez that it's women.
63
00:09:38.910 --> 00:09:49.980
Shelley Zalis: That all the better outcomes is because of that extra time we put in that nobody ever recognizes so global Goal five women and the importance of women and it's the same thing with see her.
64
00:09:50.250 --> 00:10:03.480
Shelley Zalis: We need to put that time into recognizing the role of women and and putting that time and energy into it so see her is a movement that we brought to the a nav association national advertisers.
65
00:10:03.960 --> 00:10:13.110
Shelley Zalis: To put more visibility, on the role of women and the roles that they play in media and entertainment, if you can see her you can be her.
66
00:10:13.380 --> 00:10:24.000
Shelley Zalis: And we created a gem score gender equality measure, so that we can create more accountability around measuring treasuring what matters you measure what you treasure and.
67
00:10:24.330 --> 00:10:29.700
Shelley Zalis: All national advertisers have been now putting the gem score into their advertising.
68
00:10:30.120 --> 00:10:42.960
Shelley Zalis: And, just like we have persuasion and we have relevance and we have recall measures, we now have the gems for, and we can create accountability around the accurate realistic portrayal of girls and women and it's been.
69
00:10:44.160 --> 00:10:49.110
Shelley Zalis: A really very important measurement in research today and we're pretty excited.
70
00:10:50.040 --> 00:10:54.600
Nadine Dietz: yeah, not only is it important measurement but um I remember talking with.
71
00:10:55.500 --> 00:11:02.790
Nadine Dietz: Some folks from the see your organization that not only is it important, but those companies and brands that embrace the gym score.
72
00:11:03.060 --> 00:11:16.860
Nadine Dietz: The higher the score, the better the the the spot performs overall, it is actually driving business results so that direct tie into Equality and Diversity driving business results so love that.
73
00:11:18.030 --> 00:11:31.170
Nadine Dietz: In Claudia with we are all human you've really taken a hard look across the Hispanic community and regardless of how people identify whether it's Hispanic Latino Latino latinx.
74
00:11:31.530 --> 00:11:39.540
Nadine Dietz: it's really about unifying the Community to recognize the contribution of Hispanics to essentially here America.
75
00:11:40.020 --> 00:11:51.090
Nadine Dietz: And and we're going to talk about latinas very specifically to because they face yet even more challenges and some other communities, so why don't you tell us a little bit about the Hispanic star.
76
00:11:52.080 --> 00:11:58.320
Claudia Romo Edelman: I mean what I think it's very important to recognize is that diversity equity inclusion is here to stay.
77
00:11:58.710 --> 00:12:05.520
Claudia Romo Edelman: The way that sustainability was 20 years ago and by now if you're not really like all about ESP.
78
00:12:05.940 --> 00:12:10.800
Claudia Romo Edelman: In your investment in your practices you're probably out of business, diversity and inclusion is here to stay.
79
00:12:11.220 --> 00:12:21.330
Claudia Romo Edelman: For the longest run the more you see the data, the more you understand that people are going to be less than less interested in working for a company, where people are not respected and kind of be themselves.
80
00:12:21.930 --> 00:12:27.210
Claudia Romo Edelman: they're going to be making purchasing choices are going to be voters choices, so people increasingly are.
81
00:12:27.630 --> 00:12:32.580
Claudia Romo Edelman: voting with their hearts buying with their beliefs and that will actually continue being forever.
82
00:12:33.060 --> 00:12:41.730
Claudia Romo Edelman: When you start looking at the data in the United States of America you're like wow Okay, so I understand Hispanics are 20% of the of the country.
83
00:12:42.600 --> 00:12:49.440
Claudia Romo Edelman: Are 19 but $1.9 trillion in purchasing power so there's no way that I saw in any industry.
84
00:12:49.740 --> 00:13:00.930
Claudia Romo Edelman: That you can sell or hire or grow without Latino community and yet I mean the reality is that we're under represented misrepresented undervalued we're invisible.
85
00:13:01.380 --> 00:13:17.730
Claudia Romo Edelman: What Charlie was referring to is the absolute pain point of the Latino Community because, as many as we are as diverse as we are some non multi monolithic community, as we are, which is great, by the way, is being 62 million people.
86
00:13:18.390 --> 00:13:23.490
Claudia Romo Edelman: 20% of the population today 30% of the population, tomorrow is great that we're so diverse.
87
00:13:23.970 --> 00:13:33.420
Claudia Romo Edelman: But at the end of the day, there's one thing that really unifies all Hispanics, and that is a true insight, I think that brands have to really recognize and understand, which is.
88
00:13:33.780 --> 00:13:48.360
Claudia Romo Edelman: Latinos we're not united by language we're not even united by country of origin or by political party or first or second generation, we are united by our desire to progress to move forward to achieve the American dream, so when people are talking to us.
89
00:13:49.020 --> 00:13:54.600
Claudia Romo Edelman: There should be talking to us, not through the rear mirror, they should be talking to us about how are you going to help us as a brand.
90
00:13:54.900 --> 00:14:06.270
Claudia Romo Edelman: To make sure that my Community said updated, how are you going to help me getting to my first job interview i'm be great how are you going to help me succeed how i'm going to help me actually move forward because All I want is to progress.
91
00:14:06.660 --> 00:14:16.200
Claudia Romo Edelman: And Hispanic star started looking at like when I moved to the countries I mentioned, I thought I realized that we had an incredible reverse marketing problem.
92
00:14:16.620 --> 00:14:29.970
Claudia Romo Edelman: And digging into the issue I realized that most of the the systemic barriers of Latinos are permanent to many other groups like education hills gender and jobs, and we have to tackle them.
93
00:14:30.330 --> 00:14:37.710
Claudia Romo Edelman: But the real issues, the barriers that are stopping us from tackling those systemic barriers is that we're fragmented we're not unified.
94
00:14:38.100 --> 00:14:46.350
Claudia Romo Edelman: And we're invisible so that's a pain point and the, the issue is in disability and fragmentation so Hispanic star came as a result of.
95
00:14:46.860 --> 00:14:53.910
Claudia Romo Edelman: understanding that we needed to create a symbol to unify your soul our platform to showcase incredible contributions of Latinos.
96
00:14:54.150 --> 00:14:59.640
Claudia Romo Edelman: and provide a market solutions to companies and desperately want to engage with Latinos generally.
97
00:14:59.940 --> 00:15:10.500
Claudia Romo Edelman: As employees or suppliers, as the Community and as consumers, so we created an ecosystem and a number of instruments for the Latino Community to be unified and have a shared agenda.
98
00:15:10.980 --> 00:15:20.010
Claudia Romo Edelman: and collect collect actually collect information and the being collaboration with company, so we have a brand we have resources and tools and an ecosystem.
99
00:15:20.280 --> 00:15:29.460
Claudia Romo Edelman: Where more than 300 companies are part of Hispanics are 100 Latino organizations representing 50 million Latinos are part of Hispanic star we have chapters.
100
00:15:29.970 --> 00:15:35.880
Claudia Romo Edelman: 30 3030 cities all across the country so it's it's a great way actually I think I would.
101
00:15:36.270 --> 00:15:48.900
Claudia Romo Edelman: I would think for Latinos to unify but at the same time to provide a force for good and a force for growth for companies that necessarily have to start looking at the data and that there is no way that they can grow that the Community yeah.
102
00:15:49.020 --> 00:15:58.590
Nadine Dietz: amazing amazing, so we have a question from the audience in just a reminder for those who are tuning in if you have questions, please go ahead and drop them in the chat or in the Q amp a.
103
00:15:59.070 --> 00:16:07.500
Nadine Dietz: i'm going to hold on that question for a moment, because I want to set the stage to answer a question shelley you are like a.
104
00:16:08.580 --> 00:16:19.110
Nadine Dietz: walking encyclopedia you know every fact about everything related to female gender equality and the numbers, when you share them are just shocking.
105
00:16:20.370 --> 00:16:36.090
Nadine Dietz: we've gone backwards, we are now, thanks to coven 36 more years away from pay parity so we're at a whopping hundred and 36 years tell us more about the reality, where are we today and then Claudia let's talk about latinas specifically.
106
00:16:38.040 --> 00:16:49.020
Shelley Zalis: Oh, you know listen, I will say you know pre coven we said it'll take over 257 years to close the pay gap.
107
00:16:49.590 --> 00:17:05.700
Shelley Zalis: And that we have gone backwards another 25 plus years and we say we are in a great resignation, and I will give you so many facts because I don't want today to be a depressing day because I am very hopeful.
108
00:17:06.480 --> 00:17:16.590
Shelley Zalis: With unbelievable you know people like us that are committed to action and not talking about what we're going to do, but we're actually going to activate the changes.
109
00:17:16.980 --> 00:17:24.660
Shelley Zalis: That we want to make, and I think that change is all about steps forward, you know it's not about talking about what we do it's about what we're going to do.
110
00:17:24.990 --> 00:17:32.730
Shelley Zalis: However, I will say that we have gone backwards, we have widened, a lot of big.
111
00:17:33.210 --> 00:17:44.940
Shelley Zalis: challenges we have widen the fact that women are still under represented, we have wide in the fact that we are losing ground in the pipeline, we have wide in the fact that there is still a.
112
00:17:45.420 --> 00:17:57.090
Shelley Zalis: Pay Gap we have wide is the fact that there's a broken wrong, especially in the messy middle middle management caregiving is a huge issue and we will talk about roe vs Wade which was.
113
00:17:58.020 --> 00:18:10.950
Shelley Zalis: Shocking surprising depressing and we'll talk about that we have talked about burnout you know the great resignation, we need to turn into the great retention and there are solutions.
114
00:18:11.370 --> 00:18:24.330
Shelley Zalis: So I don't want to say there are not solutions, there are solutions and we need to move towards them and they're not that complicated by the way, it's all about mindset, so we need to talk about that, but burnout is an as an is at an all time low.
115
00:18:25.500 --> 00:18:38.790
Shelley Zalis: reproductive freedom, we will talk about, and you know, I think that part of the problem is the rising to leadership and getting onto boards and representation and reflection and.
116
00:18:39.300 --> 00:18:50.850
Shelley Zalis: We, we need to move towards that, because that is where our greatest challenges and one of the things i've been thinking a lot about is the women's agenda has got to become.
117
00:18:51.420 --> 00:19:08.910
Shelley Zalis: The world's agenda and having that seat at the table and having that voice matters, and one of the things that Gloria steinem said, and it is so incredibly true is, we all have to remember trees don't grow from the top.
118
00:19:10.080 --> 00:19:26.610
Shelley Zalis: They grow from the bottom and that foundation is so important and so, if these conversations and understanding that this collective minority, and I want everyone to understand that the collective minority.
119
00:19:27.480 --> 00:19:40.890
Shelley Zalis: is greater than the current majority and, as I was on the airplane landing at the World Economic Forum going to our quality lounge having a conversation with the most powerful people in the world.
120
00:19:41.370 --> 00:19:58.020
Shelley Zalis: It was the biggest Epiphany that I had, which was if all of us collectively understand the importance of our power collectively and that's what I always said, a leader alone has power but collectively.
121
00:19:59.610 --> 00:20:15.330
Shelley Zalis: We have impact, that is what this is all about, we got this understand that nobody can can make something happen alone we all from the bottom up.
122
00:20:16.230 --> 00:20:27.870
Shelley Zalis: can move the mountain and that is a Dean, what you are doing, by bringing us all together, and so I just want you to know I can tell you all the stats in the world, because I am a walking dictionary and.
123
00:20:28.350 --> 00:20:47.430
Shelley Zalis: All your data is very important, because I do walk but simple actions are so important and right now we are living through some deadly setbacks, but don't let that discourage us, because we are going to lead the way with change if we collectively understand the power that we have I just.
124
00:20:49.230 --> 00:20:57.780
Nadine Dietz: amazing well, thank you for that motivation and inspiration I I do agree when we come together, it is a force so.
125
00:20:58.920 --> 00:21:02.940
Nadine Dietz: we've been collectively beyond this zoom call and so.
126
00:21:04.890 --> 00:21:10.950
Nadine Dietz: I do want to get to solutions because that's important we have you both have so much to offer in terms of guidance.
127
00:21:11.670 --> 00:21:20.220
Nadine Dietz: I do want to make a note though here that one of this most disturbing facts that I do remember Claudia you were talking about.
128
00:21:20.610 --> 00:21:37.620
Nadine Dietz: And again Kelly to your point, we want to be optimistic, but just a level set and ground set because of the economic impact of this fact latinas make 54 cents on the dollar, which is the lowest ratio of any community of women.
129
00:21:38.940 --> 00:21:43.500
Nadine Dietz: And yet they're twice as likely to be small business owners, did I get that right, Claudia.
130
00:21:43.740 --> 00:21:44.400
Claudia Romo Edelman: yeah that's right.
131
00:21:45.210 --> 00:21:50.040
Nadine Dietz: So the economic impact in that is vast, do you want to share a little bit about that.
132
00:21:50.640 --> 00:21:52.800
Claudia Romo Edelman: And I mean like the ease of Latina.
133
00:21:53.970 --> 00:22:04.440
Claudia Romo Edelman: Latino sees a double where the gap between the gap and then minority within a minority, so if you're if you're a Latina they like you have a perception issue.
134
00:22:04.980 --> 00:22:15.510
Claudia Romo Edelman: Our studies represent that Latina something like Hispanics have a very low perception issue but Latinos even worse were associated with our physical attributes like sexy beautiful loud.
135
00:22:16.020 --> 00:22:26.760
Claudia Romo Edelman: But also dangerous and so, if you're a company, if you don't have unconscious bias training the likelihood is you're going to put us in a receptionist for or something that you know, like he's he's showing us as that.
136
00:22:27.240 --> 00:22:36.900
Claudia Romo Edelman: We have an issue of education, where you know, like at the end of the day, our our culture pretty much is favoring you know, like the youngest voice.
137
00:22:37.290 --> 00:22:50.940
Claudia Romo Edelman: As opposed to girls are when it goes to a unit like accessing and receiving receiving education or food, so the the level of latinas Latina girls that are under norrish or on the repeated is high.
138
00:22:51.780 --> 00:22:59.070
Claudia Romo Edelman: six times faster than any other group we create small businesses, and yet the least paid group in the country pretty much.
139
00:22:59.550 --> 00:23:08.550
Claudia Romo Edelman: So, as you rightly said today is not 60 or 54 cents of the dollar is 5053 so we're going we're going backwards.
140
00:23:09.300 --> 00:23:18.690
Claudia Romo Edelman: Latina Equal Pay Day, which was celebrated in October, now has been pushed back or two months is going to be celebrated this year in December 8 and the point is that, being.
141
00:23:19.350 --> 00:23:27.510
Claudia Romo Edelman: 50% of the Latino population by 2016 just to level set by 2016 one in every three American woman will be latinas.
142
00:23:27.810 --> 00:23:33.180
Claudia Romo Edelman: By 2061 in every three America will will will will latinas Hello Hello Allah Hello Hello Allah.
143
00:23:33.540 --> 00:23:42.630
Claudia Romo Edelman: And unless we invest in this group you're going to have a third of your population that is going to be disadvantage and not able to be a workforce ready for the future, and so on.
144
00:23:42.960 --> 00:23:52.530
Claudia Romo Edelman: So this is a crisis, and this is a crisis that we have to address, and we have to absolutely tackle pretty much, I think that again on the very.
145
00:23:52.860 --> 00:24:04.980
Claudia Romo Edelman: On the very tangible side, it is important to invest in the Latina and Latino education in the Latina pay, we have to make sure that Latinos are aware of this pay, we are, I saw a question there.
146
00:24:05.340 --> 00:24:14.730
Claudia Romo Edelman: We are not trained to self advocate to self promote or to self report, so if there's any of us or any you know, like even me so geno's behavior or even.
147
00:24:15.510 --> 00:24:22.140
Claudia Romo Edelman: me salary, you know, like a lack of salary I we're not going to be probably reporting it Latinos we don't bark we don't bite.
148
00:24:22.920 --> 00:24:32.460
Claudia Romo Edelman: We walk out, we really, really don't write something we're going to walk out and if you're thinking that 20% of your workforce today my workout you're going to be in trouble.
149
00:24:32.760 --> 00:24:38.370
Claudia Romo Edelman: So what i'm actually saying is we from our side as a Community, we have to do our part.
150
00:24:38.790 --> 00:24:45.000
Claudia Romo Edelman: We have to actually start embracing are lucky that getting educated about our facts start like moving from fear to pride.
151
00:24:45.360 --> 00:24:50.520
Claudia Romo Edelman: stop hiding who we are, like if you're a course and you have to pretend to be George when you come to work.
152
00:24:51.060 --> 00:24:57.030
Claudia Romo Edelman: If you are mighty yeah you have to pretend to be grace when you come to work and you want to feel your accent that you want to feel you're like me that.
153
00:24:57.360 --> 00:25:03.180
Claudia Romo Edelman: And that is changing there's more and more people that are taking off their masks and coming out with their full selves.
154
00:25:03.450 --> 00:25:15.660
Claudia Romo Edelman: More and more young people are going to be looking for places where they can be themselves where they can be the 100% Latino 100% American that we are under 100% of everything that we are assigned for ourselves to be.
155
00:25:16.140 --> 00:25:22.290
Claudia Romo Edelman: shaping corporate culture, so that we can be they can be inclusive of all the people that we embody.
156
00:25:22.980 --> 00:25:31.110
Claudia Romo Edelman: But also company some brands have her part, have to do their part about investing in the Community, putting the marketing dollars to represent latinas properly.
157
00:25:31.860 --> 00:25:39.540
Claudia Romo Edelman: Inside before in front of camera behind the camera, you have to invest actually in the patient of of latinas pretty much on.
158
00:25:40.110 --> 00:25:46.530
Claudia Romo Edelman: On single handedly education is going to be the the absolute breakthrough for the Community, so that you can have a workforce.
159
00:25:47.160 --> 00:25:57.270
Claudia Romo Edelman: Future workforce that is prepared and can kill continue making America competitive, because nothing at the end of the day, to conclude Hispanic progress is America progress yeah.
160
00:25:58.050 --> 00:26:03.960
Shelley Zalis: I mean, I just want to point out black women 64 cents on the dollar, and you know when we talk about.
161
00:26:04.320 --> 00:26:20.220
Shelley Zalis: venture capital investment in entrepreneurs less than 2% go to women, less than 1% go to women of color and so that is a ridiculous statistics so just wanted to point that out, and in terms of.
162
00:26:20.970 --> 00:26:30.030
Shelley Zalis: Micro aggressions I just want to point out, by the way, pre pandemic, when we were in office micro aggressions so high to.
163
00:26:30.510 --> 00:26:34.830
Shelley Zalis: Women but women of color in particular and black women in particular.
164
00:26:35.550 --> 00:26:48.030
Shelley Zalis: During the pandemic work from home it went to an all time low, of course, that went away, but now that we're going return to office we're starting to see the increase again so back to claudia's point, we cannot be silent.
165
00:26:48.450 --> 00:26:56.280
Shelley Zalis: Especially the Latino community, we have to talk about it because silence is is not a good solution yeah.
166
00:26:56.700 --> 00:27:06.060
Nadine Dietz: Speaking of solutions you have worked with so many CEOs and CMO shelley to revolutionize their thinking and put solutions in place.
167
00:27:06.480 --> 00:27:14.550
Nadine Dietz: And I know we're going to we're almost out of time, but if you don't mind i'd love to take a couple more minutes from you, because I also want to answer the question.
168
00:27:15.000 --> 00:27:28.830
Nadine Dietz: on how to deal with a difficult work challenge that we got from the audience So if you could just give me two more minutes that would be great so shelley, what is your advice for leaders and organizations, on what they can do today to make a difference.
169
00:27:29.610 --> 00:27:38.880
Shelley Zalis: Well, I think you know it's it's not even about rewriting girls in the workplace, but it's about creating the new rules of the workplace, and you know, we know that what.
170
00:27:39.120 --> 00:27:43.440
Shelley Zalis: We have isn't working we are launching a whole new concept, called the flipping point.
171
00:27:43.830 --> 00:27:56.280
Shelley Zalis: And you know there's the tipping point you wait and watch the flipping point is really the entire new way of going from the great resignation to not only the great retention, but the whole new level of.
172
00:27:56.730 --> 00:28:02.070
Shelley Zalis: The great rejoice let's say you know what do we do to have a happy.
173
00:28:02.430 --> 00:28:11.130
Shelley Zalis: New environment so that everybody has a new life stage where it's one life that people want to live and and and want to.
174
00:28:11.400 --> 00:28:22.410
Shelley Zalis: have an enjoyable life that includes everything and that's the flippin point to me and so we've just you know created this whole new concept of what does it take to retain.
175
00:28:22.980 --> 00:28:37.320
Shelley Zalis: You know people, especially women, creating a workplace that will retain women, if you ever take women you recruit you retain everyone so we're pretty excited about that, and there are solutions for change and i'm pretty excited about bringing that forward so.
176
00:28:37.350 --> 00:28:43.230
Claudia Romo Edelman: Stay Nice and I just like there I just put it on the chat, but it is so important, like.
177
00:28:43.620 --> 00:28:54.240
Claudia Romo Edelman: Companies don't want to do evil when you know, like when when it comes to pay gap, I realize it's just they don't know, everybody wants to do the right thing, but they don't know how or what where to start and what who to partner with.
178
00:28:54.510 --> 00:28:59.250
Claudia Romo Edelman: So I would really start with recommending, for example, in this case of Latina.
179
00:28:59.610 --> 00:29:13.230
Claudia Romo Edelman: Equal pay is to start looking at the data, so these aggregate your data start looking at transparency, audit and stop taking taking because when you start looking at people of color you don't really know who that is it's almost like everyone else, but me.
180
00:29:13.950 --> 00:29:19.440
Claudia Romo Edelman: In that Indian or like in your audit internally to start looking at dinner like what can you do to equalize.
181
00:29:19.890 --> 00:29:26.400
Claudia Romo Edelman: start doing trainings unconscious bias training is really matter inclusion leadership development for unit like Latino start rising.
182
00:29:26.670 --> 00:29:37.740
Claudia Romo Edelman: showcase latinas that are in positions where you can see it if you can see, you can be also internally and start looking at mentorship and sponsorships, particularly now, I see the growth.
183
00:29:38.130 --> 00:29:42.000
Claudia Romo Edelman: With the corporation so far affinity groups like er geez like.
184
00:29:42.570 --> 00:29:55.650
Claudia Romo Edelman: The employee resource groups or business groups are really helping corporations are to attract more talented to grow internally so support them for them and equip them so that they can so that they can help internally as well.
185
00:29:56.580 --> 00:29:58.050
Shelley Zalis: I mean, I want to say one thing.
186
00:29:58.320 --> 00:30:17.190
Shelley Zalis: unconscious bias, if you use the word unconscious your conscious so once you're conscious, you have a choice, if you want to do something, there are plenty of ways to do things it's all about action for change, so if you want to be a conscious leader, make the choice and close the gaps.
187
00:30:17.820 --> 00:30:19.200
Shelley Zalis: The tools out there.
188
00:30:19.530 --> 00:30:28.800
Nadine Dietz: Absolutely, and speaking of tools and research, I encourage everybody on this call to really do their research and take a minute to read about unconscious bias.
189
00:30:29.250 --> 00:30:38.520
Nadine Dietz: Or look up typecasting or the imposter syndrome they're all still very, very real and with that i'm going to ask the last question from the audience.
190
00:30:39.810 --> 00:30:47.730
Nadine Dietz: And that is if you're in a situation and you're dealing with leadership that you're not feeling is inclusive of you, and in this case.
191
00:30:48.930 --> 00:30:58.740
Nadine Dietz: Actually aggressively against women got to use them, you have to speak up, but in this case, why we do in Chile your advice as well.
192
00:30:59.790 --> 00:31:06.090
Claudia Romo Edelman: So we have 76% of Latinos cannot be themselves or their workplace 70% of Hispanics and Latinos.
193
00:31:06.540 --> 00:31:11.490
Claudia Romo Edelman: Phase migration in the workplace today is not like 10 years ago or 70 years ago yesterday.
194
00:31:11.700 --> 00:31:23.160
Claudia Romo Edelman: So it is something that happens to us and it's something that we have to be very careful about how to deal with it again, because our nature is we don't bark would invite we're not going to go mainstream a screamer we're not going to organize a riot.
195
00:31:23.460 --> 00:31:30.750
Claudia Romo Edelman: that's not us, so I think that for Latinos, in particular, and I think that the question came from someone that could be Hispanic.
196
00:31:31.530 --> 00:31:37.830
Claudia Romo Edelman: Our our power is a data, so we have ourselves build up a number of PowerPoint presentations.
197
00:31:38.070 --> 00:31:44.940
Claudia Romo Edelman: where you can go on talk to your HR person when you can go and talk to your marketing person about like the power of the Latino community.
198
00:31:45.180 --> 00:31:49.140
Claudia Romo Edelman: And to start looking at ways in which you can equip yourself with a mentor and a sponsor.
199
00:31:49.470 --> 00:31:56.940
Claudia Romo Edelman: I think that confrontation is not something that I would recommend for our Community, but indeed actually bringing it up to the right channels in the right in the right way.
200
00:31:57.390 --> 00:32:01.410
Claudia Romo Edelman: But do it in a way that wouldn't be you know, like because of the low.
201
00:32:02.130 --> 00:32:10.560
Claudia Romo Edelman: Self advocacy and self promotion, that we do ourselves is very hard for us to actually not get emotional and start looking at facts, so I think that it is important to be able to.
202
00:32:10.920 --> 00:32:16.620
Claudia Romo Edelman: build a case of the understanding of who we are, what we do the type of operations that we might be facing.
203
00:32:16.890 --> 00:32:23.580
Claudia Romo Edelman: The type of opportunities that it would be for a company where latinas can be themselves, I can actually be included and they start looking for.
204
00:32:23.820 --> 00:32:35.520
Claudia Romo Edelman: For other people to either pay us as third party understood I wouldn't I wouldn't I never recommend confrontation but it's also good to build up to build up you know, like people around you that can advocate for you.
205
00:32:35.940 --> 00:32:44.460
Nadine Dietz: Thank you and shelley to wrap this up, what is your advice to women everywhere on how to continue to progress in their careers.
206
00:32:45.720 --> 00:32:45.930
Nadine Dietz: I.
207
00:32:45.960 --> 00:32:51.510
Shelley Zalis: gosh be be be you and you know I think leadership is.
208
00:32:52.770 --> 00:33:02.460
Shelley Zalis: You know, it is within all of us, and I think that women are the best leaders in the world, and I think that you need to own your strength.
209
00:33:02.880 --> 00:33:15.780
Shelley Zalis: And I think understand that being a bold brave leader is all about the emotional side of leadership and the passionate side of leadership is strength.
210
00:33:16.200 --> 00:33:23.910
Shelley Zalis: And, most people see that as weakness and I think that that is the the greatest power of leadership.
211
00:33:24.660 --> 00:33:39.720
Shelley Zalis: emotion passion collaborative collaborative leadership is called strength, and that is powerful and we're starting to bring those invisible strength as very visible so rise, the ranks.
212
00:33:40.410 --> 00:33:50.280
Shelley Zalis: rise, the ranks and own it and you will you will get there and we're recognized that and make never visible so be you and take the lead.
213
00:33:51.030 --> 00:33:57.780
Nadine Dietz: I love it well, thank you so much there's so much we didn't get chance to get to, but when we write the recap from this session will include.
214
00:33:58.380 --> 00:34:08.280
Nadine Dietz: Some additional links and information for everyone to access some of the resources that you've talked about, and also other helpful tips that I know you both have ready for today.
215
00:34:09.090 --> 00:34:21.210
Nadine Dietz: This time went by so fast, thank you for the extra minutes, thank you to the audience for hanging in there with us, and thank you both for everything that you do and can't wait to see you again very soon Thank you so much.